Though Thunder Boom™ IPA is available statewide, the retro label will be available for purchase exclusively at the MassMutual Center during Springfield Thunderbirds home games, as well as at Table & Vine in West Springfield and Liquors 44 Springfield Lowes Plaza while supplies last. “Our annual throwback night featuring a nod to our history, specifically the Indians brand, has been so successful we felt this type of special offering made too much sense, and we’re thrilled to be able to offer these one-of-a-kind cans for a very limited time.” “The collaboration with White Lion Brewing around Thunder Boom™ has been exactly what we were looking for – branding and exposure with a local craft brew that exemplifies the same values we do as an organization,” said Thunderbirds President Nathan Costa. “The name of the partnering craft beer incorporated the strength behind the word ‘ Thunder’ and affectionately added ‘ Boom’ from Boomer, the team mascot.” “With two growing brands embracing the city of Springfield sharing similar values, it made sense for White Lion and the Thunderbirds to collaborate and work with each other,” said White Lion Brewing Company general manager Ray Berry. The retro labels will come in two sets of colors, each paying homage to prior iterations of the Springfield Indians when they were affiliated with the NHL’s New York Islanders (blue and orange) and the Hartford Whalers (blue and green). In 2018, the Springfield Thunderbirds in partnership with White Lion Brewing created the city of Springfield’s hometown beer affectionately named Thunder Boom™. At the same time, the jerseys will celebrate the 30th anniversary of the Indians’ 1989-90 Calder Cup championship. This season, for the first time, the Thunderbirds will don the orange and blue jerseys reminiscent of the Indians’ affiliation with the New York Islanders. Over the first two annual evenings, the Thunderbirds have worn the classic design worn by the Hartford Whalers’ affiliates in Springfield (blue and green). In January of 2018, the Thunderbirds established their annual “ Blast from the Past” night, in which the first Saturday game against the Providence Bruins in the New Year could serve as a means of honoring Springfield’s historic hockey past.
Though the Indians’ name was discontinued before the start of the 1994 season, its history left a lasting legacy. The history of hockey in Springfield dates back to 1926 with the introduction of the Springfield Indians to the Canadian-American Hockey League. The design incorporates a melding of the “old” and the “new” in Springfield hockey – the current iteration of the Thunderbirds logo rests inside the iconic “S” that was a centerpiece to Springfield Indians jerseys for decades. 13 and through the Thunderbirds’ “Blast from the Past” Night on Sat., Jan. PRESS RELEASE / Decem(SPRINGFIELD, MA) – On Thursday, the Springfield Thunderbirds and White Lion Brewing Company announced that the two will partner to produce a special, limited edition can design for White Lion Thunder Boom™, available in select locations – including the MassMutual Center – beginning Friday, Dec. White Lion designs creative beer label paying homage to T-Birds’ “throwback” look
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