Some came from other creator mansions that are part of the larger Clubhouse family: Clubhouse Next (for up-and-coming creators), Clubhouse FTB (“for the boys”), Not a Content House (an all-girls house for younger creators).
As early as 2014, young people were more likely to admire YouTubers than traditional Hollywood celebrities. These days, if you talk to a teenager, you’ll find that they seem to exist in an entirely separate entertainment universe, one in which they’re both the consumers and the producers of the content. Teen culture used to be a subset of mass culture kids may have watched different television shows and movies than their parents, but they were still watching television and going to the multiplex. “The only difference here is the influencers live in the studio.” That, and the movies are a maximum of one minute long. “I would compare it to a Hollywood studio,” Ben-Yohanan told me. In exchange, the residents make several TikToks a day. A real-estate developer, Amir Ben-Yohanan, pays the rent and supplies the creators with whatever gear they need to make content: tripods, ring lights, dirt bikes, pool floats shaped like flamingos. “These are everything,” she said.Ī rotating cast of 12 influencers lives in Clubhouse Beverly Hills, their every move documented by three full-time media staff. After a few minutes, she grabbed his phone and squinted at the images. Teala enlisted Dean to take pictures of her by the pool, where she tossed her hair and tilted her chin at various angles. Her TikToks, many of which are about how she has a lot of bikinis but can’t swim, have been viewed more than half a billion times. But those were the old ways to build a career in entertainment.
As a child, Teala had played a kidnapped girl on Law & Order: SVU and voiced a bunny in a Disney movie. The only one who appeared ready was Teala Dunn, the house’s oldest resident at 23, who was wandering around the mansion in a bright-turquoise bikini. “The girls don’t even have their makeup on,” he said, rolling his eyes. In the kitchen, Casius Dean, an 18-year-old from Hawaii who moved to Los Angeles on his coronavirus stimulus check and is now a full-time photographer at the house, told me that the weekly collab days are an occasion for “people with different levels of social media to create together.” A videographer breezed through on his way to Starbucks. Outside, by the sparkling pool, the lawn was studded with statues of Greek gods and human-size hamster balls. A whiteboard listed ideas for future TikTok videos: shooting range, wine tasting, go-karts, Joshua Tree. In one of the house’s four living rooms, an enormous oil painting of George Washington loomed over a pale leather couch.
C ollab day at Clubhouse Beverly Hills was scheduled to start at 2 p.m., but that time came and went and the mansion was still as sleepy as a college dorm on Saturday morning.
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